IVisual identity, organizational culture, employer branding, consumer experience, communication, activation, stakeholder relations, engagement, innovation...
When there is no clear positioning at the starting point, all these efforts will come to nothing or crumble away.
And a clear positioning is not about how a brand views itself. It is about how it views its audiences’ lives and what should be communicated, consistently and thoroughly, at all touch points. through all the touch points.
Projects based on clear purposes, which unfold into organizational culture, employer branding, communication strategies and key messages for the multiple stakeholders.
Projects focused on consumer products and services, which unfold into portfolio architecture, product/service mix design and strategies for multiple channels.
